Marketing strategies to attract and retain customers

Marketing strategies to attract and retain customers

1. Leverage social media

 

Social media offers many attractive ways to connect with consumers. A business can post images or videos about its products or communicate through comments or messages. Social media gives an environment where customers can learn about the business or its industry. Engaging with customers builds brand loyalty and elevates consumer service.

Example: On Monday, a coffee company posts a video of its coffee-making procedure, and on Tuesday they declare a new coffee flavor and encourage customers to stop in one of its shops for a taste test. On Friday, the company engages with customers online to get their thoughts on the new product.

2. Start a blog

Blogs provide content on a website or product page that supports a customer make a buying decision or to learn more about a service. Blogs may be updated regularly or weekly, depending on the goals of the strategy, and posts ideally make value and build authority. Some companies may feature guest blog writers who confirm value or educate consumers. Sharing blog posts across social media or similar outlets expands the audience and probable customer base.

Example: Dr. Parker's psychology practice plans to implement a new therapy method. The doctor wishes her clients to understand how it works, so she begins a weekly blog post that goes into detail about the technique. Once a month, Dr. Parker features posts by prominent psychologists for various points of view and reader interaction.

3. Maximize search engine optimization (SEO)

Keywords or phrases are typed into a search engine to locate a specific  subject or answer a query. Web browsers are designed to discover those keywords or phrases on websites or articles and present results to the user. Effective SEO can not only place the company at the top of search engine results, but it is even a strong way to segment and target customers. While keywords and phrases are valuable, companies must even make engaging content that offers value.

Example: A sporting goods company is having a sale on bicycles and creates content about the sale using particular keywords. The company discovers keywords and phrases related to bicycles and chooses the most famous among them to use throughout its content.

Example keywords or phrases for the bike sale:

Bike

Cycle

Bike shop

Bike sale

Bike discount

Cycle gear

4. Create a call to action (CTA)

A call to action is a Immediate for the customer to ask questions, follow up, learn more or make a decision. A call to action may be in the form of a question, an offer, a suggestion or to make a sense of urgency.

Examples:

Sale ends Tuesday, receive yours now!

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5. Partner with influencers

Influencers are primarily social media people who have got a following or audience they appeal to. Companies may partner with influencers who match business aims or strategies. Influencers may promote a product by utilizing it, wearing it or by telling their followers about it. If the company's products and sales systems are in place, influencers can help make value through direct experience to influence buying. Influencers that fit the company's niche can support the business reach more customers.

Example: A company that makes hiking boots follows a famous person on a social media platform. The person has many followers and shares images and posts of the many places she goes hiking. The company approaches the influencer, and they make a deal where the influencer gets a free pair of boots in every style the company produces if she agrees to wear the boots and talk about them in her posts. She tags the company's social media account and recommends the boots to her followers. The company now raises its number of followers and can boast the positive first-hand experience of the influencer.